● Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour via a new on-pack promotion
● The creative encourages Brits to rediscover the joys of holidaying abroad, showcasing Walkers’ brand purpose of bringing levity to the nation and emphasising Doritos’ brand positioning: allowing Gen Z to break free from social convention and express their true selves
● Integrated campaign reveals the nation’s funniest holiday habits, after research reveals 91% of Brits have a ‘holiday alter-ego’ and dramatises the funny things Brits do #OnlyOnHoliday
Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign
● New playful brand campaign launches the infamous, annual Cadbury Creme Egg Hunt ● This year the competition back with limited edition, half white chocolate, half milk chocolate winning eggs ● The integrated campaign reveals new creative ‘How do you NOT eat yours’, putting a spin on the iconic Cadbury Creme Egg campaign from the ‘80s ‘How do you eat yours?’ ● Cadbury Creme Egg will reunite with actor and comedian Matt Lucas on radio to warn the nation to resist the temptation to eat the winning eggs
Cadbury Challenges The Nation NOT To Eat New Limited Edition Creme Egg In Latest Brand Campaign
