Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within. Created in partnership with LePub Singapore, the campaign comes to life through a cinematic hero film introducing Tiger’s new creative idea, […]
It’s the question that no other brand in the snack aisle will dare to ask: what if a choir devoted itself to singing about an exceptionally large meat stick? FATTY, the over-sized, smoked meat stick brand from Conagra Brands, Inc. (NYSE: CAG), in partnership with its creative agency, Denver-based Grit, has launched a new social, digital, […]
Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]
DUDE Milan’s second chapter from the ‘Wild Design’ brand platform shows how creativity can solve life’s everyday challenges Following the success of ‘Wild Design’, the handcrafted stop-motion campaign that introduced the internet’s most creative pigeon, Canva is bringing back Picci1 for a new adventure that shifts the spotlight from small businesses to personal creativity in […]
‘Unleash Your Dog,’ directed by award-winning talent Jody Hill, brings to life the identity of Underdog’s beloved sports brand Underdog, the sports prediction market and fantasy sports pioneer, today unveiled a new creative campaign debuting before football season that features Golden Globe and Emmy-winning actor Paul Walter Hauser as “The Dog”, a yellow-tracksuited, gold-chained, smooth-talking mascot […]
12-Article Code, Anchored in Pope Leo XIV’s Encyclical Magnifica Humanitas, Works With Any AI Model to Cite Sources, Present Alternative Perspectives, and Return Authorship to the User 404 Innovation Studio., the award-winning Brazilian creative company, in collaboration with Pontifícia Universidade Católica do Paraná (PUCPR) today launched “Never Stop Thinking,” a brand campaign built around the […]
Burger King® UK is tackling the nation’s decision fatigue with the launch of the UK’s first ‘Decision-Free Drive-Thru’ – with just one thing on the menu, for customers who want it all without having to choose: the Burger Buddies 3-piece box, which features smaller, snackable versions of three of its most iconic burgers: the Whopper®, […]
Forget billboards for humans. Fresh cat food brand Marro has launched an OOH campaign for cats. In a new OOH twist on the Marro Meow competition, creative agency Wonderful Things has partnered with Marro to build miniature, cat-sized billboards that double as scratching posts for the next phase of the brand’s ‘Marro Meow’ campaign. The […]
Everyone´s home is a mess – more or less. IKEA Sweden are now showcasing the best way to reset everyday life, in a literally tidy campaign. Outdoor installations reveal “the other side” of things, by hiding the storage solution in plain sight –highlighting SAMLA as the hero without a cape. The storage boxes are filled […]
The award-winning brand platform returns, putting iconic Jelly Babies and Wine Gums back in jeopardy with a dangerously delicious new format This summer Maynards Bassetts is upping the ante in its latest playful chapter of its long-standing, award-winning ‘Set the Juice Loose’ campaign. Crafted by global creative agency of record, VCCP, the new instalment once […]