Splendid Communications has been appointed by Froneri to lead on social media for Rowntree’s Ice Lollies following a competitive pitch. The retained partnership will see Splendid deliver a social strategy designed to elevate the brand’s new positioning and champion its playful, fruit-forward identity across key channels. Splendid will lead Rowntree’s Lollies’ NPD launches, managing PR […]
Tourism Ireland has unveiled its new global advertising campaign ‘Ireland Goes Beyond’, created by award-winning agency Grey London – a heartwarming campaign that sets out to redefine perceptions of the island of Ireland as a holiday destination. In a competitive global tourism landscape where every destination is fighting for attention with famous landmarks, white sand beaches, or guaranteed warm weather, Ireland has plenty of competition. To outcompete and grow visitor numbers, Tourism Ireland and Grey […]
Bold-New Brand Campaign Features Humorous Video Spots and Wall Street Out-of-Home Takeover, Positioning FactSet as Leader in Purpose-Built AI for Finance FactSet (NYSE:FDS | NASDAQ:FDS), a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a breakthrough brand campaign, designed to pinpoint the weaknesses in “off-the-shelf” AI solutions, underscore the […]
Waitrose today launches a bold new brand campaign, The Gastronaut. Following the brand’s hugely successful festive romcom, The Perfect Gift, the new campaign pays homage to another film genre: sci-fi. At the heart of the campaign is a cinematic new advert, created by Wonderhood Studios, which follows the journey of an astronaut as he travels through space. […]
The partnership will support E.ON’s role in delivering joined-up local energy systems for customers, cities, and communities across the UK. Energy provider E.ON has appointed McCann Leeds as its lead creative agency for its Energy Infrastructure Solutions (EIS) division, strengthening how it communicates its work delivering cleaner, more affordable, and resilient local energy systems across […]
O2 is starting 2026 with a new brand campaign that puts the spotlight on good decisions and the calm that comes with them. At a time when the beginning of the year is often filled with pressure and uncertainty, O2 reminds audiences that choosing the right fibre and mobile provider can mean one less thing […]
Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King of Snacks’ brand platform, ‘Nothing Satisfies Like Pot Noodle’. Created with adam&eve\TBWA, the new work builds on the brand’s award-winning 2024 campaign, which originally featured an epic 12-second slurp before being re-edited with softer sounds following a widespread […]
New anniversary campaign takes a walk through history, celebrating the strength of women navigating a world not always made for them, whilst looking on the light side of life. Maltesers has launched its latest ‘Look On The Light Side’ campaign, to mark its 90th anniversary, with a bold end to end creative campaign that celebrates the everyday ways women support one another, to overcome daily annoyances in a world not always made for them. From freezing office air-con and endless queues for […]
Adizero Pasta reframed carb-loading from a private routine into a collective moment, embedding performance culture into the days leading up to race day. During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, not just performance. Rather than focusing solely on race day, the brand leaned […]
Defiant’s remit will include development of a new global creative platform Tullamore D.E.W., the Irish whiskey brand owned by William Grant & Sons, has announced the appointment of Defiant following a competitive pitch at the end of last year. Defiant’s remit includes developing a new global creative campaign, which will be brought to life across […]