Pringles, one of the world’s most iconic snack brands, is launching a new exciting European brand platform, “Pass the Pringles”. Rolling out today across 14 markets, the integrated campaign centres on creating playful connections sparked by passing a tube of Pringles, reflecting the real-world insight that people don’t just enjoy Pringles – they enjoy sharing […]
‘Good Plan, Zonneplan’ campaign created by ACE Amsterdam and directed by Angelo Cerisara through HAMLET takes consumer from chaos to control The Dutch energy landscape is dominated by complexity and unpredictability, with most suppliers charging fees when consumers feed excess solar electricity generated by their environmentally conscious solar panels back into the grid. The system creates […]
What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil a satirical new film, “2034 ELECTION”. The 55-second spot imagines the world in 2034 where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails. The film opens with a […]
Coca‑Cola® is bringing a fresh approach to cultural marketing with a multi‑market Lunar New Year (LNY)/Tet 2026 campaign that blends regional consistency with deep local relevance across Vietnam, Singapore, and Malaysia. This year’s Lunar New Year campaign successfully carries a single cohesive festive design used across the region, while co-created with local market teams to give […]
impact.com has released its 2025 Industry Benchmark Report, analysing performance data from more than 2,300 US retail brands. The findings reveal a clear shift in consumer behaviour: shoppers are researching more than ever before, converting less frequently, and spending more when they do complete a purchase. The data shows clicks increased 2% year on year, while transactions […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Through its consumer-facing brand, WOMEN | Bayer, and in partnership with VML Health, the company’s campaign, “Anything but Normal”, challenges the ingrained conditioning around what’s considered “normal” in women’s health. Over 1.5 billion women worldwide, almost 1 in 2, experience women’s health issues. From menstrual pain affecting up to 93% of women, to debilitating menopausal […]
For Valentine’s Day, Hero Cosmetics and independent creative agency and production studio Humanaut turned one of skincare’s least romantic realities into a gift worth sending. The activation, titled “The Breakout Box,” reimagines the holiday’s iconic gift, using humor and irreverence to champion the acne care brand’s ongoing commitment to normalizing breakouts. At the center of the activation, 190 influencers […]
At Money20/20 Las Vegas, Elliptic, the global leader in digital asset decisioning, partnered with marketing consultancy Rival to launch “Lost Wallets,” an activation designed to drive awareness and engagement in a dense fintech conference environment. The idea centered on placing hundreds of branded wallets in high-traffic areas around the conference, including the entrance to the official luncheon and adjacent public spaces within the venue. […]
Pass the Batiste, developed by VML UK, debuts as the brand’s most ambitious global platform Batiste, the world’s #1 dry shampoo brand, today announced the launch of Pass the Batiste, a new global brand platform and its most expansive campaign to date. Developed in partnership with VML UK, the integrated campaign is rooted in a […]