Creative agency Humanaut is launching a new advertising campaign for Blueair air purifiers, “Air Designed for a Better Life.” The focus? How clean air can impact and improve your quality of life vs. how the machines work. Blueair’s products create air that’s free from 99.97% of pollutants, distracting allergens, undesirable odors and unhealthy germs. They are also known for […]
AnalogFolk is calling on the industry to participate in recommending outstanding diverse and female creative talent to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to […]
During a time when most news about the climate and environment is challenging at best (and depressing at worst), drivers are now learning there is something incredibly easy most of them can actually do to help nature. Get Biofuel, a new consumer marketing mission from D.C.-based Growth Energy, the nation’s largest biofuel trade association, is based […]
What if tomorrow’s retail was shaped by the foodies, shoppers and leisure-lovers on whose custom its value depends? With a people-first approach, Without has rebranded leasing agency P-Three to bring a consumer mindset to a traditionally corporate industry. The world of leasing often feels inaccessible and dominated by the language of consultants: renders of spaces […]
South Western Railway (SWR) is bringing back its ‘bird fluencers’ Wesley Peck the pigeon and Sandy C. Gull for its latest campaign, which focuses on exciting rewards for travellers. The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan, showcases the breadth of rewards available from the train operator, […]
There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice” campaign, currently running in markets […]
In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]
Today, Diet Coke has announced news that will be music to the ears of fans across the UK – from July, you’ll be able to pick up a personalised can or bottle, to truly enjoy your Diet Coke break, your way. Eagle-eyed shoppers will now be able to spot a selection of over 150 named […]
By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]
Creative technology studio Appetite Creative in partnership with world leading food processing and packaging company Tetra Pak, has refreshed the fun and interactive smart packaging experience created for a leading European fruit juice producer with a brand-new summer drinks theme to inspire customers. The updated campaign, which will run for a third time due to […]