VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]
“Southern Strength” by Terri & Sandy Primes the Iconic Brand for a New Era Mitchum, the legendary deodorant brand formulated for sweat-blocking and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled “Southern Strength,” created by independent advertising agency, Terri & Sandy, taps […]
Crafted to highlight the cultural and geographical roots of the Friuli region in Italy, the new beer branding reimagines St George as a pop-art icon The legend of St George slaying the dragon has been the subject of countless paintings, tapestries and even stained glass church windows. Now, for the first time, the iconic knight […]
Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created with long-term partners adam&eveDDB. As part of the new ‘Tea Changes Everything’ platform, Lipton is investing in its biggest global brand campaign in more than a decade, and part of a wider global brand repositioning, which is […]
Created by DUDE agency, the lighthearted spot encourages us to embrace our imperfections – reminding us that while no-one is good all the time, we can still do good From global health pioneers to environmental activists and kindness crusaders, the media often feels full of saintly individuals making a real difference to the world – […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
F&F is showcasing its style credentials with the launch of a new brand platform, ‘Style It Out’. Created by BBH and shot by legendary photographer and Emmy award-winning filmmaker, Alex Prager, ‘Style It Out’ unites F&F’s fashion collection with its newly rebranded Home range bringing to life a new chapter for the brand’s energy and […]
ASICS becomes the first sports brand to sign a dog to its ambassador roster, recognising dogs as the original exercise influencers who motivate millions to move for body and mind. ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. […]
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s […]
