Research reveals that although S1%* of older adults (age c5+) now own smartphones, many still find them confusing and hard to maintain — often relying on younger family members for digital support. Against this backdrop, Swedish smartphone challenger Doro, in its latest campaign, shines a light on the absurdity of giving older relatives smartphones that […]
One box. 30 bottles. Zero chill. Just in time for National BBQ Day (May 16) and the kickoff of summer grill season, Sweet Baby Ray’s released a tasty and totally unhinged “30 Rack” of sauce featuring every flavor in their portfolio. The ultimate prize for sauce fans and grillmasters across the U.S., the limited edition Sweet Baby […]
Vodafone Ireland is excited to launch A Stranger’s Tale, a new campaign that uses the power of positive connection to bring people closer together. The new audio series, which is now available on Spotify, highlights Vodafone’s commitment to encouraging meaningful connections in an increasingly digital world. By asking people to look up from their screens and […]
‘Legal Tracks’ transforms sections of the legal document into a playlist, giving new meaning to the platform’s terms of use Terms and Conditions are, for most users, synonymous with long, technical texts that rarely get read. In fact, a Deloitte* study found that 97% of users worldwide don’t read the rules of the platforms they […]
First Creative Under FourLeaf Name Aims To Help Firm Grow Beyond Long Island FourLeaf Federal Credit Union, announces the launch of its first major advertising campaign, with help from StrawberryFrog. As a follow up to its rebrand from Bethpage Federal Credit Union in March 2025, the launch campaign marks a pivotal next step in FourLeaf’s growth […]
Independent creative agency rebrands Italian breakfast staple as a standalone product line with a flexible visual identity linking its past and future. DUDE Design has unveiled an extensive visual identity system for one of Italy’s best-loved biscuits, GranTurchese, as part of an ambitious brand repositioning. Known for their distinctive turquoise packaging, the circular grid-patterned biscuits have […]
Costa Coffee, the Nation’s Favourite Coffee Shop*, today announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML […]
New campaign pairs conversation-driving AI-generated ads that challenge what’s real online with powerful scam survivor stories aimed at breaking stigma and protecting others Today, online protection company McAfee launches Keep it Real, a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being […]
VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]
“Southern Strength” by Terri & Sandy Primes the Iconic Brand for a New Era Mitchum, the legendary deodorant brand formulated for sweat-blocking and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled “Southern Strength,” created by independent advertising agency, Terri & Sandy, taps […]