Borneo Orangutan Survival UK partners with creative agency, Truant, to spread the word about the near extinct orangutan species In the last 75 years, humans have wiped out over 80% of the orangutans on our planet. That’s an estimated 225,000, or 3000 every single year (IUCN). Through hunting, illegal trade, and our collective part in […]
By Kerry Willis With the growing interest in programmatic within digital out-of-home (DOOH), many media owners are accelerating the digital transformation of panels to screens. However, the transition to programmatic DOOH (prDOOH) isn’t just about technology – it’s also about education, and transforming to fully leverage the power of programmatic advertising. Having operated using traditional […]
Full-service creative agency Barrett Hofherr is taking Habit Burger & Grill’s latest campaign to daring new extremes, proving that some burgers are worth going to great lengths for—by air, land, and sea. The campaign—designed to celebrate Habit’s recent number-one position on USA TODAY 10Best* Burger list—embraces the simple insight that while many people already love the brand, there are still plenty […]
Atacama RE-commerce offers abandoned garments at no cost — consumers pay only shipping to remove clothes from one of the world’s largest textile dumping grounds What’s the cost of a never-worn designer garment discarded in Chile’s Atacama Desert? The answer: Zero dollars. That’s the revolutionary concept behind Atacama RE-commerce, an initiative turning the fashion industry’s waste […]
Men’s grooming brand Rock Face has launched a UK-wide OOH and social campaign to show that men can smell amazing, without buying into the ridiculous posing and pouting of men’s fragrance ads. The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s […]
Vodafone UK has joined forces with broadcaster Roman Kemp ahead of the Women’s Six Nations Championship to shine a light on women’s rugby and tackle stereotypes in a new content series. View this post on Instagram A post shared by Vodafone UK (@vodafoneuk) View this post on Instagram A post shared by Vodafone UK (@vodafoneuk) […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
To mark the silliest day of the year, Feeders agency creates a pop-up cafe serving the ultimate Italian-French fusion food: macarons inspired by classic pasta dishes From pineapple on pizzas to Marmite on spaghetti, Italians have suffered all manner of indignities to their cuisine in the name of fusion food. But in a PR stunt […]
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available in top 2 airports in Kansai region, Kansai International Airport (KIX) and Osaka International Airport (ITAMI) which are […]
This weekend, Londoners were shocked to see Walkers‘ latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. It consists of billboards which show the Walkers […]