Red Star FC is a legendary football club in France, marked by its history, its culture and especially its territory. For the reveal of its new shirt, the Saint-Ouen club launch an innovative campaign that is inspired by as well as taking place in the Red Star FC neighbourhood. As the first brand ever to […]
Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given an exciting new brand and packaging design by Elmwood, the world’s most effective brand design consultancy. Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food […]
To coincide with Stop Cyberbullying Day (June 21st 2019), Simple are launching a new campaign to spread kindness online, with the support of the world’s biggest girl band Little Mix, and anti-cyberbullying charity Ditch The Label. According to a recent Annual Bullying Survey, nearly one in three teens experience cyberbullying. Simple and Little Mix’s continuing […]
The world’s largest aquarium brand, SEA LIFE, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support SEA […]
Launching June 26, new research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over half (58%) think it’s a positive thing. With retail in a constant state of flux, in the main marketers tend to focus on the impact this is having on the brands […]
It was a great year for work at the Cannes Lions this year. After a few mixed years, insights and ideas have returned to the festival with a bang. While some of the best work came from familiar territory: not-for-profit, fast food and soft drinks, other great ideas sprung up from further afield: pet nutrition, air […]
Kids of the world stage an intervention to protect Danish kids from skin cancer in the Danish Cancer Society and TrygFonden’s charming new campaign, created by &Co NoA and directed by Peter Harton. Following the Cannes Lions and Clio award-winning campaign, ‘Help a Dane’, which addressed Danes in general in 2017, this new campaign, ‘Help a Small […]
Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin. KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]
Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]
This summer marks what is set to be the biggest Women’s World Cup to date. To celebrate this momentous event, DW Fitness First, one of the largest privately owned health and fitness providers in the world, partners with international sporting goods retailer, Intersport. In collaboration with independent creative agency Hatch London and media brokering agency […]