Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead […]
The&Partnership group’s AllTogetherNow, have launched Onken’s new multi-channel master brand campaign, “Feed Your Inner Happiness” across social media and TVC. Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction – focussing on the inner […]
The average American reads about four books a year, which is quite a small number – and one that’s even smaller in Brazil. But, as the literary market gets back on its feet (according to Nielsen Bookscan, sales in 2018 grew about 5% over the previous year), the new bookshelf stars are not the great […]
Leading British charcuterie retailer Cannon & Cannon unveils new branding designed by Bath-based creative agency The Space Creative. Cannon & Cannon was established nine years ago when the British charcuterie market was in its infancy. Fast-forward nearly a decade and they are set to reveal a striking rebrand for their online retail products. Following […]
Droga5 London has developed the brand identity and launch campaign for London’s first cultural riverside linear park on Greenwich Peninsula. Working with Greenwich Peninsula, London’s new creative neighbourhood, Droga5 London was responsible for naming the new outdoor destination, The Tide. Droga5 London developed the visual identity and campaign assets for the launch, including Turning Tides […]
Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]
Creative branding and digital consultancy DECIDE has rebranded Chicago Town, one of the UK’s best-selling frozen pizza brand worth £115.6m. The rebrand features a redesign of the iconic brand marque, packaging and website design. The new design reflects the ‘the real taste of Chicago’ brand promise, and differentiates the sub ranges by crust type to […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]
June 6 marks the 75th anniversary of the D-Day landings. And yet there is still no permanent British memorial to honour the thousands of soldiers under British command who laid down their lives for our freedom. That’s what the Normandy Memorial Trust (NMT) is trying to change. Nationwide has decided to support their cause by […]
Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]