Toronto-based Bond, the leading customer intelligence-driven engagement company, has acquired Armadillo, an award-winning UK CRM agency. The acquisition further strengthens Bond’s ability to help global brands activate intelligence across nearly 200 million consumer profiles worldwide, delivering AI-powered personalization, attributable revenue growth, and powerful loyalty programs. It also amplifies Bond’s international footprint, in step with its […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Emotionally Resonant Creative Tells Real-Life Stories of Service Dogs and Lives They Changed DCX Growth Accelerator, the cultural strategy and creative agency, has launched an emotional and inspirational PSA campaign to celebrate the 50th anniversary of Canine Companions, America’s leading service dog industry organization. This campaign dramatizes the transformative bonds that form between individuals with disabilities and […]
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide […]
This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]
BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which […]
Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]
2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
Smart Oven and Meal Delivery Service Shines In Absurd Satirical Spin on Capital Hill Hearing Little Big Engine, the independent creative, production and branding agency, has partnered with Tovala to launch a bold multichannel advertising campaign to drive brand awareness and increase trial for their meal delivery service that includes a proprietary smart oven that cooks each […]
