WowBooks, the personalised production specialists, launches to announce its arrival, the company has produced a highly sophisticated direct mail pack, containing an embedded video and a set of personalised lay flat mini books. Aimed at consumer publishers in the UK, Europe and the US, the books showcases WowBooks’ innovative Lay-Flat books, personalised in digital foil […]
A.G. Barr brand Rubicon has appointed Red Brick Road as its retained creative agency. The agency was appointed after a final pitch stage involving two other agencies. The pitch process was run through Creativebrief. Rubicon is one of the UK’s leading fruit drink brands, with a range of world flavours across still drinks, sparkling drinks […]
MarCommâs Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]
IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect, IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]
With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycardâs new âFood for Thoughtâ study reveals that a restaurantâs social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nationâs credit and […]
Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]
Divido, the multinational white label platform for point of sale lending, has unveiled the results of its UK-wide research into how consumers approach high-value purchases, and subsequently what the UK high street needs to offer in order to stay relevant. The study of over 2000 UK consumers reveals that just 7% of Brits browse exclusively […]
Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market. The report draws on extensive consumer research, […]
A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]