Introducing THE RE(COLLECTION), made partially of plastic bottles
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable […]
Today Colgate, alongside recycling partner TerraCycle, unveils at Cranford Park Primary School in Yateley, Hampshire, the launch of the first playground in the UK made from recycled oral care products. The playground was made using lumber created with over 30,000 recycled oral care products including toothbrushes, tubes, caps, electric toothbrush heads and toothbrush and toothpaste […]
Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana […]
Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas. Consumers who pass […]
Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho. The Portuguese – who famously dubbed himself the ‘Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script. The […]
Dayre is the world’s first ad-free community for women. The platform aims to offer a space for women to share the big and small moments of their day and life without judgement, ads, algorithms or illicit mining of user-data and content. M&C Saatchi will revive Dayre’s vibrant community of women who bond over the exchange […]
WeQual launches with a mission to open the doors of FTSE 350 executive committees to women, with straight-talking brand identity and event collateral by London design studio ShopTalk. Recent research by The Hampton-Alexander Review has highlighted that there is still a considerable gender imbalance in the higher echelons. WeQual has been set up to empower […]
Independent creative agency isobel, has boosted its creative department with the hire of Lance Boreham and Tom Dyson as a new creative team. Before joining isobel, Dyson worked as a creative at Lucky Generals where he produced work for Paddy Power, Yorkshire Tea and Yopa, as well as the Mariah Carey Hostelworld campaign. Borham worked […]
RBR appointed as strategic and creative agency for Blistex, Dentinox, Snufflebabe and Flourish.
Leading Health and Beauty business DDD Limited has appointed Red Brick Road as its lead strategic agency. Red Brick Road was appointed without a competitive pitch. The remit sees Red Brick Road take on strategic and creative responsibilities for three household brands – Blistex, the lip health brand spanning cold sore treatment and everyday lip […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement
Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]
