Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]
After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]
Kombucha start-up FIX8 launches in the UK in October, with new brand creation by design agency B&B studio. Available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – presented in glass bottles, FIX8 is a brand born from the idea of positive addiction. In a nod to the […]
Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]
Dieline, the online design and branding resource, has unveiled a refreshed creative platform and bold new identity developed by global brand design agency Jones Knowles Ritchie (JKR) New York. The full rebrand saw JKR take inspiration from the creative process involved in package design – from concept and raw ideas, to the finished product […]
The History of Advertising Trust (HAT) has launched a new project sponsored by the National Lottery which reveals the stories of some of the most creative Adland legends from the Golden Age of British advertising. Named ‘Inspiring Minds’, the project was made possible by an £8,000 grant from the Heritage Lottery Fund (HLF) and […]
Virgin Holidays and Virgin Atlantic have released a content-led campaign to announce the UK’s first-ever “Pride Flight” between London and New York City in June 2019 timed to commemorate the 50th anniversary of New York City’s Stonewall Uprising, widely regarded as a pivotal moment in LGBTQ history. The campaign sees Virgin add a healthy […]
Live experiences agency WRG, a division of The Creative Engagement Group, has put together a luxury pop-up installation to celebrate the opening of the newly refurbished Selfridges Beauty Hall in Manchester’s Trafford Centre. For five days, from 10th to 14th October, The Social Studio will provide a bijou venue for events, workshops, and meet-and-greets. It […]
Italian denim brand Replay’s latest denim innovation story launched with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’. The campaign, the latest in a series featuring the Hyper range of stretchy denim from the […]
Content creation and marketing agency, Studio Black Tomato, launched a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises. Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign – designed to raise awareness of […]