HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]

There is still time! The 18th FAB Awards Extends its Entry Deadline

There is still time! The 18th FAB Awards Extends its Entry Deadline

The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]

Jeep announced as executive car partner of Batman v Superman: Dawn of Justice

Jeep announced as executive car partner of Batman v Superman: Dawn of Justice

Jeep, celebrating 75 years as the iconic 4×4 SUV maker, announced a partnership with Warner Bros. Pictures, becoming the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model, which […]

Perform Media announces new UK sales structure

Perform Media announces new UK sales structure

Perform Group, the digital sports content and media specialist, is creating a new structure for the UK sales operations of Perform Media. In a move designed to meet client needs, Perform Media is simplifying its structure to create two separate teams focusing on programmatic audience buying and on partnerships. Both teams will report into David […]

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]

Love Expressed – Sedley Place Unveils a Brand Identity for Blackwell Grange

Love Expressed – Sedley Place Unveils a Brand Identity for Blackwell Grange

Creative agency Sedley Place has unveiled a new brand identity and implementation guidelines for the romantic and charming wedding venue Blackwell Grange, currently under development in the Cotswolds. Sedley Place was briefed to create an identity that would encapsulate Blackwell Grange’s heritage and unique proposition – the property dates from the 16th century and has […]