Dentsu Aegis Network acquires B2B International

Dentsu Aegis Network acquires B2B International

Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]

SOREL launches weather reactive DOOH campaign

SOREL launches weather reactive DOOH campaign

SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]

New global Peugeot 508 campaign by BETC Paris creates the largest musical score in the world

New global Peugeot 508 campaign by BETC Paris creates the largest musical score in the world

The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance. BETC Paris called on RIOPY, a […]

EcoAct launches new brand identity by Mr B & Friends

EcoAct launches new brand identity by Mr B & Friends

The international climate change consultancy EcoAct has launched a rebrand with a new visual identity designed by brand, creative and digital agency Mr B & Friends. The new brand has been designed to provide a clearly focused solution for companies and regions looking to manage their climate change impacts. Following the acquisition in July 2017 […]

Aussie Icons Star in New Uber Eats Campaign by Sweetshop’s Nick Kelly and Special Group Sydney

Aussie Icons Star in New Uber Eats Campaign by Sweetshop’s Nick Kelly and Special Group Sydney

 With the insight that more than one-in-three meals ordered via an online food delivery platform are shared specifically with friends, Uber Eats has paired Aussie icons together for its second campaign instalment via Special Group, including home-grown Hollywood stars Rebel Wilson with Ruby Rose, and queen of news Lee Lin Chin with the king […]