Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, The Pensions Regulator (TPR) and the Financial Conduct Authority’s (FCA) ScamSmart revealed a new campaign to help consumers better understand the warning signs of scammers attempting to steal their pension pots. Consumer engagement with pensions is often low until a time approaching retirement, and many are not aware of the tactics scammer’s use or […]

Creativeland Asia unveils Independence Day campaign for the Godrej Group

Creativeland Asia unveils Independence Day campaign for the Godrej Group

August 15 marks India’s 72nd year of Independence and to pay a tribute to this journey, Creativeland Asia has conceptualised a nostalgic film inter-twining Godrej Group’s 120-year-journey from manufacturing locks in 1897, to making soaps from vegetable oil, to making India’s first ballot boxes, to making Asia’s first typewriters, to making key components for India’s […]

JCT600 tests consumer’s supercar knowledge with online game

JCT600 tests consumer’s supercar knowledge with online game

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]

Communisis joins forces with Striata to create a new secure omni-channel communication platform

Communisis joins forces with Striata to create a new secure omni-channel communication platform

Customer communications specialist Communisis Group has signed a partnership deal with digital communication and document security firm Striata to offer an end to end, omni-channel customer communication solution. The solution enabled by the partnership is designed primarily for regulated industries like Banking, Financial Services and Healthcare. It helps accelerate digital transformation by solving the ‘go-paperless’ […]

General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director

General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director

General Mills, the owner of some of the UK’s best loved food brands, including Nature Valley, Häagen-Dazs and Petits-Filous, has announced the appointment of Mark Brown as its Marketing Director for northern Europe. The appointment comes as former Marketing Director, Richard Williams, moves to France to take up a position of Business Unit Director for […]

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]