The Chester based agency was appointed in January after a competitive 4-way pitch and was tasked with the creation of a website that captures the brand’s proposition as a “truly wild encounter”.
Designed and built to create a more engaging and interactive web experience, the new site not only improves the customer experience but provides the Knowsley team with a flexible platform to present the enthralling adventure that is Knowsley Safari.
Alex Guest, Digital Marketing Director at Reckless, commented, “At the heart of Knowsley Safari is a sense of adventure. It was important our team found a way to translate that onto the site, creating an immersive design that encapsulates the playfulness of Knowsley Safari’s brand. I think you will find the new site has as much bite as an African Lion and really gives the user the sense of adventure that they can expect to receive at the park.”
Since its launch, the site has enjoyed a significant uplift, providing Knowsley Safari with a welcome boost in revenue. Within 10 days of launch, Knowsley enjoyed an 11 per cent increase in the number of ticket sales, a 59 per cent increase in the ticket sale conversion rate and a 53 per cent increase in the number of users interacting with the site content on mobile devices.
Rachel Scott, Head of Marketing at Knowsley Safari said, “After a number of years with the same visual identity, the time was right for Knowsley Safari to update its website look. We’re really pleased with Reckless’ creation and we feel the new website perfectly reflects our customer-centred approach and our sense of adventure.”
Reckless will continue to support Knowsley Safari with their digital strategy, including the launch of the Ultimate Brick Safari later this month.
Source: Reckless Digital Agency