‘IT’S A GAME CHANGER’: SPORT CLIPS HAIRCUTS DEBUTS NEW BRAND PLATFORM AND NATIONAL CAMPAIGN REDEFINING HAIRCUTS FOR MEN

‘IT’S A GAME CHANGER’: SPORT CLIPS HAIRCUTS DEBUTS NEW BRAND PLATFORM AND NATIONAL CAMPAIGN REDEFINING HAIRCUTS FOR MEN

Created by independent ad agency Preacher, the comedic work suggests you can, in fact, have it all–especially if you’re watching sports while getting a haircut  Sport Clips Haircuts, the leading haircutting franchise that lets men and boys get coiffed and pampered while watching sports, is launching a new brand platform, campaign and tagline, “It’s a […]

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane […]

Channel 4 brings iconic blocks back together for single brand streaming future

Channel 4 brings iconic blocks back together for single brand streaming future

Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]

FAB Finalists For The 25th FAB Awards Revealed!

FAB Finalists For The 25th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’

Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’

Partnership with DCT Abu Dhabi, Serviceplan and Dejavu positions the emirate as a summer destination Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough. The landmark seasonal campaign has launched across 12 markets under the Experience Abu Dhabi […]

A House in the Clouds: Without’s global redesign for The Thinking Traveller repositions the luxury villa company as the “keyholder to places with soul”

A House in the Clouds: Without’s global redesign for The Thinking Traveller repositions the luxury villa company as the “keyholder to places with soul”

Without has challenged the generic codes of luxury travel with a global brand redesign of The Thinking Traveller, by telling real stories with soul that speak to tomorrow’s luxury customer. Unlike most villa rental companies, which share portfolios, The Thinking Traveller’s thoughtful collection is only available through them, with dedicated support from local experts who […]

Robinsons assembles a gargling choir to help the nation “Get Thirsty”

Robinsons assembles a gargling choir to help the nation “Get Thirsty”

Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar Robinsons, the UK’s favourite squash*, launches its first brand campaign since unveiling a radical new rebrand in March. Created by Saatchi & Saatchi and launching with a primetime ITV “Proudly Presents” slot during Saturday’s Britain’s Got Talent, the joyful […]

Experience the Thrill of Endless Possibility With The New ‘Your Ticket to Possible’ Campaign from the Connecticut Lottery

Experience the Thrill of Endless Possibility With The New ‘Your Ticket to Possible’ Campaign from the Connecticut Lottery

The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched Your Ticket to Possible, a brand campaign positioning the lottery as an experience with endless possibility. This simple distinction – focusing on the experience rather than the accumulation of “things” as a potential outcome – […]

Ocado launches major ad campaign featuring its Ocado Price Promise, created by St Luke’s

Ocado launches major ad campaign featuring its Ocado Price Promise, created by St Luke’s

Ocado, the world’s largest dedicated online grocery retailer, is launching a new nationwide advertising campaign promoting its Ocado Price Promise value proposition, for the summer. Created by independent creative agency St Luke’s, the multi-media campaign leads with a TV spot in which, to illustrate just how extensive this is, St Luke’s subverts the superimposed “value” […]

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