Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]
A ground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong. According to WHO figures, someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage […]
Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]
Major League Baseball (MLB), announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
Tottenham Hotspur partner Audi UK has brought the Tottenham Hotspur Cockerel back for another adventure, as part of its showcase of the Club’s new stadium. Created by We Are Social Sport with production from We Are Social Studios, the campaign’s hero film sees the cockerel arrive at the stadium in an Audi Q8. The content shows off a number […]
Just Eat, a leading global hybrid marketplace for takeaway food delivery, unveils its new global creative platform, “Did Somebody Say Just Eat”, as it seeks to capture the joy that Just Eat brings to any occasion. Developed by newly-appointed creative agency McCann London, the creative is designed to give Just Eat a simple yet bold […]
Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multi-platform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram. The ‘Cars so great you’ll never want to get out’ campaign will run on VOD, DOOH, digital, print, and […]
BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]
Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy […]