FEATURING REAL LIFE UGC SELFIES FROM WEROADERS, CHEEKY COPY AND A DRIVE FOR COMMUTERS TO GET THEIR RUSH WITHOUT THE ‘HOUR’ ● In a huge London takeover, WeRoad will be unmissable across 3,700+ billboards, tube carriages, tube stations and bus shelters ● WeRoad is keeping it real, with every campaign image captured by IRL WeRoaders experiencing trips […]
FD Mediagroep works with BNR and Brand Metrics to deliver key audio study FD Mediagroep has joined forces with BNR to carry out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique methodology has been developed that provides unique insights into the […]
TV inflation continues to fall but remains significantly higher than other media types Global media inflation remains high but forecast to be lower in 2023 than last year’s predictions UK media inflation is predicted to reach 3.8% in 2023, down from 4.0% in 2022, according to the ECI Media Management’s 2023 Media Inflation Report, which is released today. […]
The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the “most human centric fashion brand” in Europe. Mediaplus International was convincing in the pitch […]
Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process. As a result of the selection, the opportunity will be open […]
LiveScore, the global sports media business, and one of the world’s leading real-time sports updates and streaming service providers, has today announced it has secured the exclusive rights to broadcast the FIFA Club World Cup free-to-air to fans in Ireland. Football fans in Ireland will be able to watch the tournament for free, delivered via […]
Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at […]
UNITED24, the global aid initiative launched to help war torn Ukraine, is working with London-based independents Pablo and Bountiful Cow to raise awareness of the continued invasion in Ukraine. The OOH drive runs nationwide on Clear Channel’s roadside digital screens and JACK’s (part of BUILDHOLLYWOOD) street posters. Created by Pablo, in partnership with Ukrainian illustrator, […]
Today, the UK’s fastest-growing hygiene brand INEOS Hygienics launches the ‘Go Humans Academy’; a year-round, digital content series to support people to live better, longer.More than just life hacks, this whole-life programme brings together the latest in mental and physiological fitness, neurobiology, and emotional health thinking to help people across the UK to perform at their best to handle anything […]
Could exercise be a simple solution to sharpen the mind and improve mental performance? That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]