Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
me&dave has rebranded Southwark-based homeless charity robes, to help it attract the investment it needs to continue its life-saving work on the streets of London. robes’ volunteers spend eight months of the year campaigning and raising money to provide shelter during the harsh winter weeks. They also provide practical and emotional support throughout the year […]
Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]
Experience, design and engineering company Dare has launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being re-homed, particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges users to […]
Investec has appointed VCCP Media as its media agency for Group Brand and Private Banking in the UK. The win follows a robust, five-way competitive pitch process that was managed by the AAR. Malcolm Fried, Chief Marketing Officer Investec, said: “VCCP Media demonstrated the creativity, innovation and strategic solutions throughout the pitch process that appealed […]
Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
The Dining Club Group, the world’s largest diners’ club group, announced the launch of a new brand identity for their gourmet society brand as of 31 October 2018. The Dining Club Group’s rebrand of gourmet society aims to bring gourmet society’s purpose, vision and values to life, and improve the customer experience for their million […]
Humanity & Inclusion (HI), in partnership with Herezie Group, have launched an awareness campaign on access to school for children with disabilities, with the participation of its global ambassador, Neymar Jr. The goal of HI’s latest Teacher Kids campaign supported by Neymar Jr. is to shed light on the talents of every child with disabilities and what […]