On Thursday 25th of October at 10am Paris-time, Kenzo launches the new Sonic sneakers with a brand new e-shop solely dedicated to limited edition products: shopping-league.com Designed for the most hardcore fans of the brand, Shopping League is a gamified take on e-shopping with innovative rules: only a limited number of players can take part […]
New ‘Food for Thought’ research released today identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which processes nearly […]
Ebiquity, a leading, independent, marketing and media consultancy, announced the global expansion of their Agency Selection & Management service, which is part of the Media Management practice. Ebiquity’s Media practice provides the most comprehensive, end-to-end agency selection framework and process available globally, with over 200 national, multi-market, and global pitches since January 2016. The Media […]
Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
Creative agency Barbarian, and middleware company, Solace, have collaborated to create a new campaign to raise awareness of the brand’s new product called PubSub+. The two 60-second spots are geared towards the Developer community, one that has its own set of rules and is very skeptical of everything, especially when it comes to marketing gimmicks and new developer tools. To reach this […]
Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]
announced its Official Partnership with Real Kashmir Football Club (RKFC) – the first football team from the valley to qualify for the country’s top tier I-League.  Beginning with the 2018/2019 season, adidas will become the Official Kit Partner for the club. Leading the way as partners beyond kit sponsorship, adidas India aims at redefining the ‘Real’ Kashmir […]
New national digital radio station JACK Radio launches at 12 noon on October 23 and unveils a new world first broadcast radio format. Playing 100% female artists, the station provides a platform for women in music, from the female stars of the past to today’s main artists, along with new and emerging female talent. In […]
Deezer, the world’s most personal music streaming service, is enhancing the music experience for concert goers with two new venue partnerships with Manchester Arena and the SSE Hydro Glasgow, providing millions of visitors with even more entertainment before and after a performance. Manchester Arena welcomes over one million fans every year and is one of […]