The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020
It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions
Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that
Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]
Marc Jacobs International and Marc Jacobs Fragrances, part of Coty Inc. [NYSE: Coty], supports the UK launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, with an exclusive out of home campaign in four cities via Ocean Outdoor. The campaign combines high impact outdoor sites with experiential activity at Westfield London and a showcase on the […]
Independent global media advisor, MediaSense, announces three senior additions, joining from Accenture to its Client and Business Operations teams. Aparna Potdar joins as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director. Potdar, Poynter and Smith all have extensive media advisory, media analytics and operational management experience […]
From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of […]
Confisco, from Charlie Brown Jr. will be on the soundtrack of Tony Hawk’s™ Pro Skater™ 1+2
When Activision Publishing, announced Tony Hawk’s™ Pro Skater™ 1+2, gamers around the world celebrated. In Brazil, however, there was an even bigger commotion. Fans of skateboarding, music, and video games wanted more. They wanted the music of Charlie Brown Jr. – one of the most popular Brazilian bands among skaters – to be included in […]
...to thank frontline workers for their hard work during COVID-19.
The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.
Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” “The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game […]
Following the completion of its merger with Kapten, FREE NOW has become Europe’s No.1 taxi app – and the first ride-hailing service in London to bring black cabs and private hire vehicles together on one app. To support its launch, Recipe has developed and created a ‘very large’ launch TV campaign, featuring a 50-foot woman skating […]
As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May. The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]
As people seek creative ways to stay active and safely engage with family and friends in our new virtual world, streaming audio continues to own the moment. Audio is primed for this moment, providing marketers with a flexible and easy-to-use creative storytelling channel. Today, Spotify x announce the launch of The Michelob Playlist Maker on Spotify in Canada, the […]
The first work from Trevor Robinson’s Create Not Hate initiative will be premiered to coincide with the Notting Hill Carnival weekend. Two films will be premiered in a cinema at the heart of the Carnival route on the Friday 28th August as part of a multi-media campaign that includes digital display, press, posters, t-shirts and face masks. […]
