The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
The UK’s leading independent media agency, Medialab, has made several senior hires to bolster its Data and Marketing Effectiveness team, further enhancing the agency’s industry-leading, data-driven offering. The agency’s Data and Marketing Effectiveness team has more than doubled in size in the last twelve months and accounts for 27% of its total headcount, demonstrating the […]
Award-winning media & digital experience agency 26 announces it is becoming two specialised entities: 26PMX and 26 DX Leading digital experience and media agency 26, today announces a strategic transformation as it evolves into two specialised brands: 26PMX (Performance Marketing Experts) and 26 DX (Digital Experience). With an overarching ambition to enhance the already established […]
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura. The cover takeover of Forbes’ billionaire list featuring the Amazon Rainforest declared the richest entity in the world goes live online on Friday, April 26. A corresponding […]
Harry Darlington has been appointed as Strategy Director at Medialab, the UK’s leading independent media agency. The move is part of Medialab’s ongoing commitment to reinforce its strategic leadership and sees Darlington join Integration Director, Nick Parker, and Head of Planning, Jess Talbot. Darlington will be responsible for leading the strategic direction of a number […]
ADWEEK, a leading source of news, insights, and intelligence covering the marketing, media, and technology industries, today announced the appointment of Ryan Joe as its new Editor in Chief. He will report to Chief Content Officer Zoë Ruderman. Joe has covered the advertising industry extensively for more than 15 years, examining the challenges, practices, and […]
People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from 15th – 31st […]
JD Williams, a leading platform within N Brown Group plc, the inclusive fashion and homeware digital retail platform, today reveals its brand new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience. The partnership will use both JD Williams and Sky Media’s rich data […]
Jane Holding is promoted from Client Managing Director to Chief Client Officer for Publicis Media UK Publicis Media UK today announces Jane Holding as Chief Client Officer in a newly created role. Holding is promoted from her current role as Client Managing Director on the Samsung media account and will continue to work closely with […]
Air Landline™, the challenger telecommunications brand, today launches a new weekly spoof podcast series, ‘Diary of a Local Entrepreneur’. A parody of ‘Diary of a CEO’, the video podcasts feature hapless, flawed business founder, Paul, interviewing other local entrepreneurs while unwittingly revealing his own struggles. Dirty Jack, a creative agency that creates attention-grabbing video ads, […]