TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom – a report released today by socially-led creative agency We Are Social and Hootsuite, the global leader in social media management. The short-form video platform, which did not feature in last year’s most downloaded list, follows three Facebook-owned […]
Not a lot, apparently. In a new campaign, Scandinavian Airlines (SAS) claims that everything from Swedish meatballs to the world-famous Danish is a copy. And that travellers are to blame. SAS launches a new campaign that questions the very origins of Scandinavia. The campaign’s centrepiece – an almost 3-minute film – is a timely, warm […]
Savanta, the global intelligence business, today announces the acquisition of the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO. “We welcome the Future Thinking UK team to Savanta with open arms,” comments Roger Perowne, Global CEO at Savanta. “We’re pleased […]
As the Premier League concludes its first-ever winter break, Dark Horses knew fanatical football fans would be desperate to know just how their favourite players were using their week off. To bring those fans closer to all of their favourite Chelsea superstars, the agency has created “Chels Chat”, a 2-minute video that, literally, invites the […]
Campaign kicks off with Oscars creative Content will be amplified via digital out-of-home partnership
The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda. Brokered by Wavemaker UK, with MullenLowe leading creative, the campaign will see both newsbrands work closely with Wilkinson Sword to identify trending news stories. As Wilkinson Sword introduces a new brand positioning, this […]
On February 10th giffgaff launch their TV campaign “Your Voice: Choose Refurbished ” which builds on the concept of last years campaign “#choosegiffgaff”. The idea behind the campaign is the brainchild of Made by Blah, who also directed the films. The idea, reflects the heart of what giffgaff are about, their members. As the ‘mobile network run by you’ giffgaff believe the voice […]
As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…
Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]
A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]
In a world of gifting where giving the gift personally is the key moment of truth, and makes a gift personal and valued, how does an e-commerce portal give the same feeling of being personal? Tarun Joshi, Co-Founder and CEO, IGP.com, said, “The strategy was very clear in our heads to specialize in personalized gifts. That, […]
While this winter may not have had its usual bite, temperatures are still low enough to cause health complications. To mitigate those, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. NHS Leeds Clinical Commissioning Group (CCG) has been working with Out of Home media and infrastructure company […]