Iconic footwear brand Dr. Martens has launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on. Rooted in the understanding that putting on a pair of Dr. Martens makes the wearer […]
FORD_Mustang Rock’n Roar from Denis Peralta on Vimeo. There’s not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that […]
The first Marathon ever where everybody wins first place in their own very, very, very, very, very specific category
Everyone knows that you don’t win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon – Israel’s biggest sports event of the year – for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under […]
Solicitor Fiona Kingscott, a contract specialist at Langleys Solicitors, unpicks the nebulous and often unregulated world of influencer marketing and explains what you can do to protect your brand. Influencer marketing has grown significantly in recent years, with some brands now paying celebrities huge sums to advertise their products. Or they may work with small-scale […]
We Are Social has strengthened its German operations with the appointment of Roman Jud as CEO. A Swiss native, Jud joins from the Berlin creative agency Granny. Before that, he held roles at the ad agency Heimat, including founding their Zurich offer in 2015. He has worked at Publicis, Wirz BBDO in Zurich, and VCCP […]
2020 to be “the year of renewal” Today, Zenith UK released its consumer trend report for 2020, The View, which predicts 2020 will be the “year of renewal”, a year of renewed optimism where consumers will be re-focusing their time and attention around simplified, realistic and attainable goals and interests. The report reflects on 2019 […]
The 3-month selection process ended with Longchamp choosing FF to manage the brand’s global communications strategy and development. When Longchamp, the iconic brand founded in 1948, launched a pitch to find a partner to help conceive and implement its evolving international brand image — focusing on the American and Chinese markets — FF was the […]
Radio continues to reach huge audiences across the UK with around nine out of 10 people (87.5%) still listening every week, despite intense competition and changes in listening habits. New figures (Q4 2019) from RAJAR show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favourite stations – for three […]
The film is a continuation in the series with the first one released last year featuring internet sensation Gopal Datt. As the Uefa Champions League enters into the knockout stages, there is much hype and anticipation around the event. And to ride high on that wave, Sony Sports and Scarecrow have created an endearing story […]
Royal Ascot is the subject of a new cinematic, Netflix-style brand campaign which aims to further build its position as the ‘must-attend event’ of the 2020 British summer. With a history as rich as it is long, Royal Ascot sits proudly as the jewel in the crown of the British Flat racing season. Five days […]