By Kerry Willis With the growing interest in programmatic within digital out-of-home (DOOH), many media owners are accelerating the digital transformation of panels to screens. However, the transition to programmatic DOOH (prDOOH) isn’t just about technology – it’s also about education, and transforming to fully leverage the power of programmatic advertising. Having operated using traditional […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available in top 2 airports in Kansai region, Kansai International Airport (KIX) and Osaka International Airport (ITAMI) which are […]
Collaborating with local governments nationwide, Kirin Brewery launched the “Harekaze ACTION” initiative to protect cherry trees. This year, we are starting even more new efforts. From the photos of cherry trees you regularly take, you can learn about their health status and estimated age. The collected cherry tree data will be sent to local governments and will […]
Campaign champions bold food combinations and enhances brand experience through mealtime moments Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherd’s pie or a vegan moqueca sandwich? That’s the idea behind PEPSI®‘s latest campaign, “Your Bites, Your Rights.” The brand, part of PepsiCo, tapped into […]
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
Four-part social media campaign from Superdigital takes a hands-on approach to launching Copilot+ PCs, organically earning 9 million views and over 200K engagements As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer […]
TIM Block Pin connects to smartphones through an app and remotely locks the device, providing an extra layer of protection for revelers on the streets TIM, one of the largest telecom operators in Brazil, leveraged its presence at one of the country’s largest music festivals, which attracts over 40,000 people, to launch a technological innovation […]
Texas’ homegrown delivery app unveils a cinematic film and limited-edition Golden Goods collection to promote Favor Gold. Favor Delivery, the only delivery app by and for Texans, is making a bold play for its most loyal customers with the launch of Favor Gold—a new monthly subscription program offering $0 delivery fees, exclusive savings on H-E-B […]