On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), today announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software […]
Bid-smart adtech innovator strengthens its ties with one of the world’s leading AI hubs Bid-smart ad platform Preciso today announces a new alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining the non-profit organisation as an official vice-president enterprise member. The SAIIA promotes the development and application of AI technologies and is the leading […]
Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies […]
Gillette teams up with Dentsu Gaming to launch the Gillette Labs Stage at Milan Games Week & Cartoomics 2025, creating a dynamic hub for esports, gaming culture, and live entertainment. The event will also feature the highly anticipated finals of the Gillette Bomber Championship, an eight-month Fortnite Reload competition culminating in an epic Grand Final, […]
Havas is the first agency to deploy Samsung Ads’ new ad unit in Europe saw strong engagement with its ad, focused on pizza-based trivia questions Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, […]
EE, the UK’s best network, has today launched its first Christmas campaign, Hosting & Guesting. Created by Publicis Groupe UK’s cross agency team, the fully integrated campaign explores being a host and a guest at Christmas. Reflecting the reality of families juggling multiple Christmases in one day, new research* from EE reveals how the nation plans to […]
Manchester-based eCommerce agency PushON has announced the formation of a new parent group, PushON Commerce, created to accelerate growth and expand its full-service eCommerce capabilities. As part of the group’s launch, PushON Commerce has welcomed the web development and creative marketingbrand Pixel Kicksinto its portfolio, integrating its expertise in Shopify, WordPress, content marketing, and product photography with the group’s existing […]
Momentum Worldwide, a leading global experiential agency, is proud to announce its third annual “Make it Matter Day” is scheduled for November 18, 2025. The day will bring together over 1,000 employees across the agency’s global network, with a day dedicated to learning, centered on how AI can be used responsibly and creatively in support […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
