Twitter’s new CEO Jack Dorsey was among the presenters at an event recently in New York, which saw the social network roll out a new series of video ad features for publishers and marketers, expanding the company’s Amplify ad program considerably. Publishers who post videos on Twitter will now be able to more effectively monetise […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
With so much crossover between fans of The Walking Dead and gamers, AMC and the Helsinki-based game development company Next Games have released the series first official mobile game. The Walking Dead: No Man’s Land stays true to the show even as it follows its own narrative. “Guided by Daryl Dixon, the fan-favorite character from […]
Apple has removed a number of ad blocking apps from its App Store, expressing concerns that the security of users’ personal data could be at risk in certain circumstances due to so-called “man in the middle” breaches. While Apple now permits ad blockers on its Safari web browser, the banned apps also block in-app advertising […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably. Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a […]
Ted Baker has reaped the rewards of an investment in mobile after seeing a 63.6 per cent surge in ecommerce sales to £22.9m year-on-year. The fashion brand revamped its web offering to offer easier navigation and mobile optimisation, a move it credited for the sales hike in the 28 weeks ended 15 August. Overall, Ted […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]