Programme gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more
impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Programme, a global programme offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. The programme will provide agencies with referral opportunities, certification courses offering training on the industry, co-marketing resources, technology benefits […]
Incorporating TikTok videos for the first time helps leading lint roller brand generate 1.7M impressions and 551K video views, while lowering CPM by 19%
From crafting hacks to cleaning tips for homes and pets, Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the brand’s already-successful Instagram initiatives. Sway Group recently launched Evercare’s first TikTok campaign and is readying for the next flight of content, which will feature pet lovers […]
The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform
Disruptive mobile marketing platform, Bubbl, has launched a new self-serve product, Bubbl Lite, designed with the small business community in mind. This news follows a significant funding round at the world’s first hypermobile, ‘out of app’ marketing platform. Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to […]
“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the […]
Heavyweight hires follow significant funding round, with CAN Advertising Network as lead investor at the hyperpersonal mobile marketing platform
Disruptive mobile marketing platform, Bubbl, has appointed Taz Hossain as Chief Revenue Officer (CRO) and Ollie Aynsley as Head of Commercial, as the business continues to onboard talent following a recent, significant funding round. As the world’s first hyper mobile ‘out of app’ marketing platform, Bubbl delivers relevant, situation specific content and offers to app users, driving […]
• New creative platform positions Virgin Media, as the leader of superior connectivity, with the fastest WiFi guarantee of any major broadband provider, meaning customers can stream YouTube content, with the promise of 20Mbps in every room or get money back
• The bold ad ‘Highland Rider’ characterises Virgin Media’s WiFi guarantee and reliable connectivity through the visual metaphor of a highland cow riding a motorbike
Today, Virgin Media together with VCCP London releases ‘Why walk when you can ride?’ an integrated brand campaign to launch Virgin Media’s WiFi guarantee, demonstrating the internet provider’s commitment to delivering superior connectivity, reliability, and speed. The light-hearted and playful campaign will roll out throughout the UK across multiple formats and leads with a hero […]
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.
Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion […]
• EE launches its latest campaign Dream Big, featuring Kevin Bacon as an astronaut and rock star, to illustrate that the possibilities are endless with the iPhone 14 on EE
• The campaign launches with a 30-second spot during ITV’s Coronation Street on Thursday 22nd September
• The iPhone 14 is available now and comes as EE is the first mobile network to offer Apple One as part of a mobile package with the new Full Works plan for iPhone
Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best […]
• 70-year-old TikTok star Gramps and "Robogirl" Beyza Mokka embody ‘Can do’ attitude in new O₂ spot
• Film directed by Solomon Ligthelm features music composed by RIN and Schmyt, who also star
O₂ Telefónica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O₂ can do’ philosophy of the brand, and the ‘can do’ tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, […]
