As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first […]
ECN, a world leading digital out of home office media publisher, today announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
Innovative Black Friday Campaign Turned Out-of-Bounds Plays into Instant Discounts In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial […]
Hinge unveils “It’s Funny We Met on Hinge,” a new campaign exploring the nuances of modern romance by highlighting the experiences of real couples who eventually met on the app. As daters wrestle with expectations about how and where their love story should begin, the new campaign challenges the binary of meeting either in person […]
Vodafone youth brand, VOXI Mobile, has launched a playful new campaign to introduce ‘Phoney Cases’, a range of phone cases cleverly designed to give you a reprieve from the often-overwhelming number of family obligations this festive season. The campaign is the latest instalment of VOXI Mobile’s “The Fun Never Ends” brand platform, launched in June 2023. Created […]
AOR Colossus unveils new holiday campaign for client Embark Embark Veterinary has a big surprise for dog lovers this holiday season. On top of being the most accurate dog DNA test on the market, Embark is introducing the world’s first-to-market canine relative finder, giving dog owners the chance to discover family connections for their pets. […]
Presented as ‘the ultimate break’ for gamers, the Saudi Arabian-based beverage brand’s ‘Trigger Mug’ is a true extension of the gaming experience — and a collectible item that showcases Rabea’s bold brand identity Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture […]
Morin Oluwole, luxury leader from Meta, brings two decades of expertise to accelerate Brandtech Group company’s growth and product innovation. MOBKOI, the premium mobile advertising platform and a key part of the Brandtech Group—the world’s top Gen AI marketing company—welcome Morin Oluwole as Board Advisor. A former Director & Global Head of Luxury at Meta, […]
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]
The partnership will help brands maximise their reach and achieve incremental growth Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry. The partnership is part of Audience Store‘s Innovation Lab initiative, aimed at enhancing […]
