Comment Ian Stevens, Head of Media at Wavemaker
What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]
SHN_1 from St Luke's on Vimeo. Following Prime Minister, Boris Johnson’s address to the nation last night, and triggered by the very poignant Dr Jack interview on LBC Radio on Saturday 21 March where he discussed the public’s responsibility to stay at home in the wake of the COVID-19 Pandemic – St Luke’s have created a […]
WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan. Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]
Forward-thinking AI and Machine Learning (ML) organisation, Third Foundation, has appointed a former YouGov director to become its chief operating officer. Shirelle Grant was director of client management at YouGov and prior to that director at award-winning B2B marketing automation agency Stein IAS – responsible for the China division based in Shanghai. Her high-profile appointment […]
PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy. This new platform has been designed by digital agency Delete to showcase the Guinness PRO14 as one of the best rugby competitions in the world and […]
Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance
Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]
Google teams up with comedy duo in hilarious new YouTube film directed by Ben Green to launch the new Google Assistant, the super fast voice assistant that’s just arrived in the UK, exclusive to Google Pixel 4
Google aims to build products that help people in everyday life, in both big and small ways. Sometimes that’s knowing the weather, sometimes it’s sending messages hands free and sometimes it’s helping you find your way back home. Britain is a nation of walkers. 140,000 miles of public footpaths, bridleways and byways cover the countryside. […]
PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok. As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]
Creative production studio And/Or has created original videos for Spotify’s enhanced version of best-selling pop musician Halsey’s new album, Manic. In the two short videos, And/Or captures both the singer’s public persona and her private, inner world. The videos give listeners an intimate 360° view of the artist’s work and life that bridges the universal […]
Last year, Cheil Worldwide launched a digital restoration project to bring back Donuimun Gate, Korea’s lost national heritage. The Donuimun Gate is one of the Four Great Gates built 600 years ago in Seoul, the capital city of South Korea, but was torn down in 1915 during the Japanese colonial period. The place is now […]