Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography
Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey. By […]
To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]
Facebook and Instagram users can support small businesses with a pledge frame, an Augmented Reality (AR) powered Instagram filter or by simply using the hashtag #LoveLocal.
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of local SMBs, shed […]
This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]
Automated Creative, which provides artificial intelligence-led advertising for brands including Diageo, GSK, Unilever, and BOSE, has appointed Amy Wright, previously at Saatchi & Saatchi, as client services director. In the newly created role, Wright will be responsible for overseeing Automated Creative’s global client base, working with them to make the most of AI driven social […]
Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa
Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and […]
Best performing businesses saw week-on-week revenues grew more than 50% from early April
Paid search marketing spend up by 50% since May
After an initial downturn, paid social marketing budgets now 15% higher than this time last year
Businesses increasing social marketing budgets during lockdown saw revenues more than double
UK e-commerce companies have seen significant growth, both in revenues and repeat orders since lockdown. Firms report average annual revenue increases of more than 15% since April in line with the shift to online retail. The study led by global M&A advisory firm Clearwater International and consumer data specialists Conjura analysed the financial performance of 21 mid-market UK e-commerce businesses ( […]
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]
Every minute lost means a 10% less chance of survival
The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian emergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours […]
We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla – the next instalment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England. Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads […]