Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]
Buzzfeed has launched a News app in the UK, Australia and Canada that will use push notifications to alert users to breaking stories. The media group has doubled its efforts in recent years to stand up to national titles, as well as the likes of Vice, when it comes to driving its own news agenda […]
With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry. But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are […]
Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]
Apple is introducing native ads to Apple News. Bought through iAd, as with all News ads, the new native format will appear alongside regular articles in the content feeds. They’re identical to any other story – displaying an image, title and short excerpt, all in the app’s default font – except for a small ‘sponsored by’ tag. Interestingly, including the advertiser name’s in […]
Creative agency Space is bringing circus thrills to 2016’s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. ‘The ‘Greatest Show on Turf’ will target festival goers with fun circus style activation that aims to get them to download the Coral app, win free […]
Mobile ad spend is set to surge 35 per cent compared to 12 months earlier and surpass desktop media investment to hit £4.58bn in 2016, and account for 27 per cent of total UK media budgets, according to eMarketer. The research firm on March 10 released the numbers which show that the wider ‘digital’ category […]
Shazam, one of the world’s most popular apps, has enabled the campaign of the coming third edition of Convergence, an established multi‐venue event series in London. The annual festival’s entire marketing activation is enabled with Shazam’s Visual Recognition. By ‘shazaming’ Convergence’s artworks, users will be redirected to a page offering the download an exclusive 12 […]