Moocho appoints Modifly as its social agency

Leading college rewards and payment app partners with upstart shop

Moocho appoints Modifly as its social agency

Modifly, the agency which creates meaningful marketing through meaningful connections, has been selected by leading college rewards and payment app, Moocho, to handle its social, creative and branding.  The maverick shop, headed up by 22 year-old Elijah Scheider, will look after all organic social management, branded creative, brand advertising, paid social and brand direction for the […]

Spotify Ad Studio expands into new global markets, moves out of beta

Ad Studio marks the start of a new chapter that will bring simple, self-serve audio advertising on Spotify to more markets around the world.

Spotify Ad Studio expands into new global markets, moves out of beta

Spotify Ad Studio launched in 2017 to give a fast, budget-friendly way to connect with Spotify listeners, easily make audio ads from scratch, and reach your advertising goals. Since then, businesses of all sizes as well as both established and new artists have created ads on Ad Studio — over 75,000 since launching.¹ To show our […]

Audi Australia premieres ‘The Drive’, a 4- hour-long ‘slow TV’ film for social media

 The film offers a meditative road trip through the beautiful Australian countryside, behind the wheel of an Audi A6  ‘The Drive’ is available to watch on Monday, April 6th at 14:00 AEST on Audi Australia Facebook and YouTube channels

Audi Australia premieres ‘The Drive’, a 4- hour-long ‘slow TV’ film for social media

With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road […]

NHS Doctor launches initiative to crowdfund home-cooked meals prepared by independent food businesses for frontline NHS workers

London-based A&E doctor Jack Manley setup DeliverAid to deliver free, nourishing meals to on-shift NHS colleagues. Jack approached Rehab Agency to create a new platform that enables the public to donate money that goes towards cooking and delivering pre-prepared meals to NHS workers. DeliverAid aims to support the struggling hospitality industry by working with local food businesses, such as The Quality Chop House, 40 Maltby Street and Ombra - who have pledged to provide meals, helping support a struggling hospitality industry More than 200 healthy meals have already been successfully delivered to Whipps Cross, Royal London, and Homerton Hospital DeliverAid is now welcoming public donations here

NHS Doctor launches initiative to crowdfund home-cooked meals prepared by independent food businesses for frontline NHS workers

As a response to the NHS facing unprecedented challenges in the face of Covid-19,  London-based A&E doctor Jack Manley has launched DeliverAid – raising public donations to feed our frontline NHS heroes as they put their lives on the line to protect ours.  Less than 24 hours after being drafted into the fight against Coronavirus, […]

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Inaugural study investigates evolving programmatic advertising industry and buyer trends

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern.  Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]

TBWA\RAAD introduces its insights microsite

An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings.

TBWA\RAAD introduces its insights microsite

As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm by accelerating fundamental decision-making to meaningfully connect with people. TBWA/RAAD’s insights microsite includes different thought starters to explore, that serve as a source of knowledge and inspiration on […]

Shutterstock Announces Footage Library Availability for Mobile Users

Users Application users can now search, save, and license over 17 million videos on-the-go with Shutterstock mobile apps

Shutterstock Announces Footage Library Availability for Mobile Users

Shutterstock, Inc. a leading global technology company offering a creative platform for high-quality content, tools and services, today announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video […]

We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social, the global socially-led creative agency, has teamed up with several influencers around the world to launch a new Instagram Live series, Creators in a Crisis.  The series, which will initially run via the network’s North America, UK and China offices, will delve into the impact the coronavirus has already had on creators […]

Disney+ -What does it mean for established TV platforms and advertisers?

Comment Ian Stevens, Head of Media at Wavemaker

Disney+ -What does it mean for established TV platforms and advertisers?

What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]

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