Samsung creates 4D Ski Jump VR for Youth Olympics

In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality. The 4D VR experiences will be available to the public during the Winter Youth Olympic Games from February 11th to February 21st […]

AT&T Launches Year-long Mobile Video Campaign

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]

Ted Baker turns to gaming for Valentine’s Day digital drive

Ted Baker turns to gaming for Valentine’s Day digital drive

Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’. The Valentine’s Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish. Ted Baker brand communication […]

House of Fraser Asks Customers to Get ‘Emojinal’

House of Fraser Asks Customers to Get ‘Emojinal’

House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]

SimilarWeb: 64.5 Per Cent of UK Retail Traffic from Mobile in 2015

SimilarWeb: 64.5 Per Cent of UK Retail Traffic from Mobile in 2015

64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]

Magners Targets Lovelorn Hipsters with Tinster Dating App

Magners Targets Lovelorn Hipsters with Tinster Dating App

Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]

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