Glassbox announced that it has tripled revenue year-over-year. With new customers spanning across the Financial Services, Telecommunications, Airlines and Travel industries, primarily among Fortune 500 companies, it’s become clear that Glassbox’s global expansion – which started only two years ago – is bearing fruits at a pace exceeding even its own expectations. “Enterprises must provide […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
As the year winds down, Oath‘s Head of EMEA, Stuart Flint is sharing some insight on digital marketing predictions for 2018. Looking to the future, Stuart discusses digital ad spend and the growing demand for augmented reality (AR) and mixed reality; developments in programmatic; artificial intelligence (AI) and machine learning coming together to create a more holistic technology […]
What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]
The UK population can be grouped into four distinct categories when it comes to their attitudes towards to sharing their data with organisations. Experian’s comprehensive new study has identified four distinct groups of people; ‘The Unaware’, ‘The Acceptor’, ‘The Cautious’ and ‘The Incognito’ – demonstrating that there are varying levels of trust and engagement with […]
Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]
There’s nothing more frustrating than having your mobile phone die on you – particularly when you’re out and about in a busy city like London. Gadget insurance provider Protect Your Bubble know this all too well, so has decided to bring charging facilities to London’s Southbank. Guests are able to re-juice their devices free of charge […]
Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
