Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]
Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue […]
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global Chief Data Officer and Partner at WPP’s T&Pm agency, will oversee the design and delivery of data and […]
Award-winning Consumer and B2b PR, Digital and Influencer Marketing agency, Clarion Communications, today announced a trio of powerhouse additions to its ‘Very Clever People’ advisory board, further strengthening its ‘Clever Works’ approach to creating impactful campaigns. Joining the ranks are renowned author, coach, and TV presenter Anna Williamson, esteemed Professor and Design Historian Deborah Sugg Ryan, and […]
Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]
Award winning creative directors Ewan Ferrier and Richard Hartle have signed up with independent global experiential agency Collaborate -joining ground-breaking creative director Merlyn Gray in a new creative line up. Rich and Ewan arrive from VML where they were formerly Creative Directors. Executive Creative Director Andrew Walker, “There is growing brand desire to connect with people […]
Scutellaro will take helm at agency alongside new co- creative chief Nick Sonderup. StrawberryFrog has appointed Steve Scutellaro to General Manager who has been managing director at Deep Focus for the past five years. He will join co-chief creative officer Nick Sonderup, who was appointed CCO this summer. He works with Tyler DeAngelo co-CCO. Steve […]
The Kreuzberg-based creative agency adam&eveBerlin is boosting its creative department by bringing a truly exceptional talent into its ranks: Christina Rankel, most recently Senior Copywriter at the renowned agency Wieden+Kennedy Amsterdam is joining in the role of Creative Director. Christina returns to her native Germany after three years in Amsterdam, where she worked on global […]
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]
Barrett Hofherr, the “biggest small agency in the world,” just got a little bigger by acquiring Oakland-based Funworks. This move not only marks a significant step in Barrett Hofherr’s continued growth but also reinforces its vision of advertising as a potent blend of optimism and innovation. Funworks, known for its unique approach combining sketch comedy, […]