Unison Home Ownership Investors, the US’ leading provider of home ownership investments, announced that it has selected Cutwater, as its creative agency of record. The selection follows a competitive review process and is part of Unison’s overall effort to solidify its identity and marketplace position as the preeminent customer-centric brand in home ownership co-investing.
Under the direction of Unison’s marketing team, led by newly appointed Chief Marketing Officer, Cari Jacobs, Cutwater’s work will drive consumer awareness of the Unison brand promise and value proposition, challenge the home financing status quo, and bring an enlightening new perspective to customers and the industry.
“We selected Cutwater as our creative agency because they demonstrated a comprehensive understanding of our business and the ability to illustrate what we stand for as a customer-centric brand,” said Jacobs. “I am confident that our collaborative work will transform the way people think about home ownership.”
“Unison is blazing a new trail with innovative products that provide a smarter, better way to homeownership for many prospective homebuyers and current homeowners,” said Chuck McBride, Cutwater’s Founder and Chief Creative Officer. “We look forward to working with Unison to ignite their brand and drive emotional relevance with consumers.”