Exotix Capital rebrands as Tellimer Group with naming and brand strategy by Reed Words

Exotix Capital rebrands as Tellimer Group with naming and brand strategy by Reed Words

Brand writing agency Reed Words reveals the new name and brand strategy for developing markets financial institution Exotix Capital, which relaunches as Tellimer Group. The rebrand reflects the transformation of Tellimer Group’s business model. The firm is focusing on its innovative international technology platform, which helps clients access markets directly. More broadly it is an […]

Simon Cowell stars in ad to explain Barclaycard’s Repayment Calculator

Simon Cowell stars in ad to explain Barclaycard’s Repayment Calculator

Barclaycard has partnered with music mogul Simon Cowell to educate consumers on how they can clear their credit card balance sooner and pay less in interest. The new campaign sees Simon Cowell explaining to the nation how Barclaycard’s Repayment Calculator can help consumers pay off their balance more quickly and accrue less interest. The national campaign will […]

ANNA working with Taylor Herring to help find the ‘Puurfect Miaow’ for debit card

ANNA working with Taylor Herring to help find the ‘Puurfect Miaow’ for debit card

Current account provider ANNA has appointed award-winning creative agency Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency […]

Animated seahorse love story for ASN Bank inspired by viral wildlife photograph

Animated seahorse love story for ASN Bank inspired by viral wildlife photograph

Socially responsible and sustainable Dutch bank ASN Bank has released its third commercial with creative agency Selmore and creative production studio Ambassadors, this time moving its animated world from the ‘fable forest’ to the sea for a story about sustainability and a cleaner world.   “At ASN Bank, we’re committed to making decisions that will […]

Barclaycard showcases the Upside Down House in latest phase of its ad campaign

Barclaycard showcases the Upside Down House in latest phase of its ad campaign

Barclaycard Payment Solutions’ integrated advertising campaign, ‘We Take Business Seriously’, continues to champion the UK’s most interesting businesses with its next instalment featuring the Upside Down House.  The Bournemouth tourist attraction is the latest subject of Barclaycard’s campaign, part of a series showcasing some of the UK’s most unusual businesses. The creative assets feature real […]

Mr B & Friends launches new website for Curtis Banks

Mr B & Friends launches new  website for Curtis Banks

Brand, creative and digital agency Mr B & Friends has launched a new website for leading provider of self-invested personal pension schemes (SIPPs), Curtis Banks. The new website marks the completion of the rebrand that Curtis Banks has undertaken over the last two years to create a strong, cohesive brand identity following the acquisition of […]

BrandCap helps credit unions takes on banks in US in largest ever consumer campaign

BrandCap helps credit unions takes on banks in US in largest ever consumer campaign

The Credit Union National Association (CUNA) has launched its largest ever consumer-facing campaign to drive consideration of credit unions as a preferred financial services provider. The digital, research-driven national credit union awareness initiative is a national program that is building through regional market launches. Designed to complement credit unions’ existing marketing programs, the initiative, led […]

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