LAB Group awarded Innovate UK grant for digital vulnerability research

- Agency group receives grant after application process - Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services

LAB Group awarded Innovate UK grant for digital vulnerability research

Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]

New Campaign Addressing Financial Anxieties

New Campaign Addressing Financial Anxieties

For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]

The&Partnership London win 35m NatWest account

Appointed Creative Agency of Record

The&Partnership London win 35m NatWest account

The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After  a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]

Sunlife Partners With Medialab Group

Sunlife Partners With Medialab Group

SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect.  SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]

Canadian Credit Union Association is putting people first in brand campaign

Canadian Credit Union Association is putting people first in brand campaign

Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]

Nephila Capital’s new brand identity cements its market leader status

Nephila Capital’s new brand identity cements its market leader status

Leading catastrophe investment manager, Nephila Capital, unveils its rebrand, complete with a new logo, website, and brand identity to help own their spot as market leader in non-correlated exposures in the insurance, reinsurance and climate markets. Brand design agency, Coley Porter Bell, part of WPP, was brought in to help Nephila Capital more appropriately reflect both […]

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]

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