Dallas Pets Alive! launches campaign aimed at helping lonely Dallasites find four-legged companionship

Meet Amy. She’s a human that loves long walks in the park, a game of fetch, and snuggles on the couch.  Amy is looking for her fur-ever pet, and Dallas Pets Alive! (DPA!) is coming to the rescue.

Dallas Pets Alive! is an animal rescue organisation led by Dallas/Fort Worth volunteers and foster families determined to connect lonely humans with their four-legged counterparts.

In a new marketing campaign DPA! highlights the sadness of a frisbee with no one to catch or a bone with no one to chew.

Campaign creative consulting was lovingly provided by Saatchi & Saatchi Dallas, while puppy production and human obedience training was given by Lucky 21.

Source: Saatchi & Saatchi Dallas

  Adoption, Advertising, Dallas Pets Alive!, DPA!, Lucky 21, Marketing, Pets, Saatchi & Saatchi Dallas, USA