MoPETS: A Valentine’s Day Love Story for Pet Owners

Animal lovers are in for a special Valentines treat in a Serviceplan Belgium campaign for Mopets.com - a new digital social network for animals - featuring love stories inspired by iconic romantic movies.

MoPETS: A Valentine’s Day Love Story for Pet Owners

With Valentine’s Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Group’s House of Communication Brussels.  The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we […]

23red launch creative campaign to warn against deceitful animal sellers

23red launch creative campaign to warn against deceitful animal sellers

Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]

ITCH debuts first advertising campaign from NOW

ITCH debuts first advertising campaign from NOW

With its sights set on causing irritation to dominant market players, new subscription-based pet wellbeing brand ITCH launched on July 1 with the aim of disrupting and injecting some serious personality into the flea prevention market. Co-founded by direct-to-consumer entrepreneur James Cox [co-founder YYX Capital and Europe’s fastest growing sleep tech firm Simba], pet supplies retailers Jonny and Adam Gould [co-founders Monster […]

Guide Dogs’ new DRTV ad reveals inspirational ambitions of a tattoo artist following sight loss

Guide Dogs’ new DRTV ad reveals inspirational ambitions of a tattoo artist following sight loss

 The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life. Every single day 250 people […]