David Dickinson Teams Up With Trouble Maker for iD Mobile’s Latest Campaign

“David Dickinson’s Refurb Phone Deals” challenges the nation’s hesitation about refurbished phones, showcasing their top quality and unbeatable savings

Trouble Maker, the creative agency for challenger brands, has launched a bold new campaign for iD Mobile, one of the UK’s fastest-growing mobile virtual network operators (MNVO), featuring legendary TV presenter and national treasure David Dickinson.

The campaign, “David Dickinson’s Refurb Phone Deals”, shines a spotlight on the incredible savings and high-quality devices that consumers can enjoy by choosing refurbished mobile phones. The campaign kicked off with a one-of-a-kind auction at Sloane Street Auctions, London, where bidders competed for refurbished phones, with prices dropping as savings increased until someone secured their very own ‘bobby dazzler’ of a deal.

Renowned for his wit and keen eye for value, David Dickinson brought his trademark humour and charm to the auction, encouraging consumers to rethink how much they can save with refurbished phones without sacrificing performance or reliability.

With value and affordability at the heart of the campaign, the campaign positions iD Mobile as the go-to network for those looking to make their money go further. Customers can save an average of £250 on standard iD Mobile phone plans compared to major operators¹, making it the smart choice for value-conscious shoppers.

Trouble Maker was tasked with delivering an integrated creative and earned media strategy that would resonate with iD Mobile’s value-driven customers. From the reverse auction activation to digital-first assets featuring David’s larger-than-life personality, the campaign reinforces iD Mobile as the go-to network for unbeatable value and deals.

“David Dickinson’s passion for value and quality perfectly aligns with our refurbished phone offering at iD Mobile,” said Lewis Henry, Customer and Marketing Director at iD Mobile. “With this campaign we’re showing consumers that they don’t need to compromise on reliability, performance, or style when choosing a refurbished device.

“We’re committed to making financially savvy choices accessible to everyone. With this campaign, we hope to encourage more people to consider refurbished phones – empowering customers with better choices for their wallets.”

Jonathan Fraser, Chief Strategy Officer at Trouble Maker, adds: “Our mission was to create a campaign that would break through the noise, and what better way to do that than with David Dickinson leading the charge? His iconic personality brings humour, energy, and credibility to the message.

“This campaign not only highlights iD Mobile’s refurbished phone offering but also redefines perceptions around value in tech. We’re proud to have delivered a bold, creative campaign that captures attention and drives meaningful action.”

The campaign features digital-first creative assets, including dynamic social content, amplified through targeted media outreach to drive awareness and engagement across the UK.

¹ https://www.idmobile.co.uk/save

Source: Trouble Maker

  Advertising, Campaign, Currys plc, David Dickinson, iD Mobile, Marketing, Trouble Maker, UK