DELSEY PARIS appoints FRED & FARID PARIS Agency for the Launch of Its New Global Communication Campaign

DELSEY PARIS, the European leader in premium luggage and the world’s second largest, announces its partnership with creative agency FRED & FARID PARIS for the launch of its new global communication campaign.

Since its inception in Paris in 1946, DELSEY PARIS has established itself as one of the most recognized and sought-after luggage and accessories brands. DELSEY PARIS is now the European leader in premium luggage and the second largest in the global market. Excellence and expertise, innovation and audacity, as well as adaptability, have allowed DELSEY PARIS to meet the major innovations that have transformed modes of travel in recent decades. The brand offers creations with contemporary designs and innovative features, ensuring traveler’s security and allowing them to travel freely. The 2023 campaign, unveiled from June 7, in collaboration with FRED & FARID Paris, represents a significant step for DELSEY PARIS, enhancing its international influence by attracting the attention of new generations of travelers seeking authenticity, freedom, and exploration.

With its sense of craft and knowledge of international markets, FRED & FARID Paris imagined an artistic direction around the concept of “Sun-ridipity”, celebrating the iconic DELSEY PARIS logo representing the “rising sun”, a symbol of hope, escape, and renewal. The series of 23 visuals and 9 videos, captured during a shooting in Paris and Spain, play with dynamic angles and the “fisheye” to inject surprise and a breath of fresh air. DELSEY and FRED & FARID Paris have called upon the talent of fashion photographer Ben Fourmi: his edgy, conceptual, and colorful universe perfectly resonates with the innovative and captivating spirit of DELSEY PARIS.

The campaign will be available from June 7 in France in outdoor, press, digital, and point of sale formats, and from June 12 in “spectacular” sized formats in New York, Los Angeles, and Austin, before traveling worldwide.

Miriam Hendel, Marketing and Digital Director at Delsey: “After implementing our new visual identity in 2022, we were looking for a partner to reveal the full potential of the brand and make it more ‘hype’. FRED & FARID Paris perfectly understood our ambitions. The ‘fisheye’ concept allowed us to capture not only the movement inherent in each journey but also to showcase the design of our creations from a boldly audacious, graphic, and fashionable angle. We are delighted with this partnership which gave birth to our 2023 international campaign.“

Olivier Lefebvre, President and Executive Creative Director at FRED & FARID Paris: “We’re immensely proud to be partnering with DELSEY PARIS, and it’s an honor to assist such an iconic French brand in its global reach and to re-establish its connection with Gen Z. Their decision to adopt a fresh and vibrant visual style with us speaks volumes about their ambition, and we’re thrilled to support them on their path to growth.”

The campaign is available since June 7 in France in outdoor, press, digital, and point of sale formats, and since June 12 in prints in New York, Los Angeles, and Austin, before traveling worldwide.

Source: FRED & FARID Paris

  Advertising, Campaign, DELSEY PARIS, FRED & FARID Paris, Marketing, partnership