Dentsu Aegis Network has announced that Michael Epstein will become CEO, Carat Global, reporting directly into Peter Huijboom, Global CEO Media & Performance and Global Clients. Michael will be based from New York, whilst spending time in London working with the Carat Global Leadership team.
Michael joined Carat US in 2013 as its first Chief Strategy Officer and led a refreshed approach to both the agency’s planning and product portfolio. In 2017, he assumed the role of CEO, Carat US which under his leadership won the United Airlines, Intel and P&G US businesses, as well as retaining the Microsoft account globally. Michael will continue to lead Carat’s US operations while a search for his successor is conducted.
Peter Huijboom, Global CEO Media & Performance and Global Clients said: “Michael’s track record speaks for itself and is built on a rare ability to blend the science of media planning and product with the art of creating lasting relationships with clients. The breadth and the strength of his leadership will be a huge asset as we continue to transform our media and performance business to meet the needs of our clients.”
Michael Epstein, CEO, Carat Global, said: “We’ve been on an incredible journey with Carat in the US, driven by some of the brightest minds in media. A huge part of that success has been the unique way in which Dentsu Aegis Network operates – connecting across agencies and markets to meet our clients’ needs. I’m proud and excited to continue that journey with colleagues from around the globe.”
Christine Removille, will move to the new role of Global President, Media & Performance Transformation, continuing to report into Peter Huijboom with a remit to help shape and develop the Media & Performance line of business. Both roles are effective from 1 June, 2019.
Christine Removille, Global President, Media & Performance Transformation, said: “I am looking forward to now contribute to transforming the Media & Performance Line of Business to reveal the potential of integrating media and performance to deliver overall marketing performance and achieve clear business outcomes for advertisers in a fast moving digital economy.”
Source: Dentsu Aegis Network