Naim brings 20 years of experience to the role working across print, TV and most recently mobile programmatic.
He spent the early part of his career working for The Evening Standard as Head of Agency Sales, and News UK as Head of Trading and then Head of Creative Solutions. In 2011, Naim went to Dubai to work with 21st Century Fox at two of the media giant’s joint ventures, Moby Group and Rotana Media Services, where he oversaw commercial operations for numerous TV channels across the MENA region. In 2014, Naim was recruited to open the MENA office of AdMaxim before returning to the UK in 2017 to start his own media consultancy.
Naim said: “I’m delighted to join the Dentsu Aegis Network team; their ambition and desire for sustained year-on-year growth resonated with me. I’m looking forward to being part of the company’s continued success and adding to the ever-growing list of clients.”
Rachel McDonald, Managing Director of Dentsu Aegis Network North, said: “We are committed to meeting the needs of our clients in an increasingly disruptive world. Our investment in senior talent and the the ongoing development of our digital products and propositions ensures we are strategically placed to help clients navigate the digital economy. We have enjoyed sustained year-on-year growth and to continue on that journey we need to ensure we have the best talent available and Naim really fits the bill.”
Source: Dentsu Aegis Network