Dollar, one of the leading Indian brands in the hosiery sector has chosen a leading integrated marketing agency Brand Street for commencing its retail advertising campaigns in India. The agency is spearheading the brand’s retail marketing activities to deliver high impact execution across major towns and cities of India.
Dollar currently offers a variety of super premium to regular inner clothing options for both men women and kids, the company enjoys a 15% market share in the branded hosiery segment in India. With this association with Brand Street India, it plans to escalate its presence in smaller towns and cities across the country.
The year-long campaign is aimed at intensifying the brand’s visibility and image in marketplaces to create brand awareness as well as increase brand recall.
Speaking about their association, Yogesh Pahuja, Chief Operating Officer, Brand Street, said, “We are proud and elated to have won Dollar’s retail marketing mandate. When we received the brief from Dollar, our experience in the sector came handly and we instantly knew what was required from our end. The challenging part is to execute the plan and get results. But, I am confident my team will be able to deliver like it has done numerous times in the past.”
Commenting on the campaign, Ashish Tyagi, Business Director, North and East Brand Street, said, “It is motivating when industry biggies like Dollar recognize your work and decide to work with you. They are a well-known name and the present campaigns will help them get better penetration.”
Speaking on the campaign, Surendra Singh, Chief Business Officer, Brand Street, said, “We always strive to accomplish the goals set for our clients and their support is instrumental in stimulating us to do better each time.”
Speaking about the association, Tania Dasgupta, Manager Advertisement & Corporate Communication, Dollar Industries Limited, commented, “We are happy to associate ourselves with Brand Street. The Brandstreet team had plenty of innovative solutions to offer, which intrigued us. We are sure Brandstreet will be able to achieve good and timely results for us.”
Brand Street has earlier been instrumental in successful planning and execution of marketing projects like Pepsico Emoji campaign, Quaker Kerela Blaster Campaign and Himalaya complete care campaign with Indian railways. Apart from this, the company has also been associated with Kraft Heinz India, Lipton, Tropicana, MTR Foods, Lhotse India and Muruguppa Group.
Source: Brand Street