Five questions with Jenny Stanley & Amazon

June 2024

In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word.

This interview with Güneri Tugcu, Senior Partner Manager, Transparency at Amazon. 

1.      In 30 seconds or less, please tell us who you are, what you do and where you come from?

I’m Güneri, a proud father of two wonderful children, two cats, and a fantastic wife. As a Senior Partner Manager at Amazon, I drive industry-wide innovations and foster strategic collaborations. With 24 years of industry expertise, I’ve had the privilege of working with renowned global brands across diverse sectors, collaborating with exceptional experts. My career in the creative and tech industries includes leading strategic transformation projects that advance digital content solutions for consumer engagement, enhance supply chain efficiency through traceability, ensure brand integrity, and promote sustainability initiatives. These experiences have enabled me to contribute to groundbreaking innovations.

Additionally, I actively participate in mentoring programs, providing guidance and support to aspiring startups and visionary founders. I am passionate about dedicating my career to innovating in our ever-changing world. My track record of success and commitment to making a positive impact on the future drive me to continue pushing the boundaries of what’s possible in my field.

2.      What are the questions you are most often asked by clients?

Why do we need it? How do we do it? Where to start? Who to work with? How much is it going to cost?

3.      What are the biggest challenges your clients are facing today?

Operational complexity, cost savings, lack of resources for new projects and innovations as well as challenging global environment.

4.      What are you most excited about happening in the next 12 months?

Upcoming legislations creating a clearer setting and the speed of AI developments, pushing the boundaries and limitations of innovations.

5.      If you weren’t doing your current job, what would you be doing / what is your dream job?

Most likely would be working in military.

Source: Appetite Creative

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