Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy.
When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.
Grey United’s Christopher Jones and Serena Bruno conceptualized the ad, which was filmed just outside Milan in gorgeous black and white by DOP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.
Title: ‘For the love of sport’ – Director’s Cut
Client: Sky Sports
Length in seconds: 60”
First flight date: October 2017
Agency: Grey United
City & country: Milan, Italy
Agency producer: Marta Di Girolamo (MD), Carla Beltramini
Creative director: Christopher Jones
Creative: Serena Bruno
Production companies: Akita Films & Egg Films
Director: Brent Harris
Director of photography: Justin Brown
Production co art director: Andrea Rosso
Producers: Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita)
Executive producer: Paolo Zaninello (Akita)
Editor: Martin Leroy (Whitehouse Post),
Post production co & city: EDI, Milan, Italy
Colorist: Tobias Tomkins (Cheat)
Source: Egg Films
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