Football Brings Italy Together in Brent Harris’ New Ad

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy.

When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.

Grey United’s Christopher Jones and Serena Bruno conceptualized the ad, which was filmed just outside Milan in gorgeous black and white by DOP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.


Title: ‘For the love of sport’ – Director’s Cut 

Client: Sky Sports 

Length in seconds: 60” 

First flight date: October 2017

Agency:  Grey United 

City & country: Milan, Italy 

Agency producer: Marta Di Girolamo (MD), Carla Beltramini

Creative director:  Christopher Jones 

Creative: Serena Bruno 

Production companies: Akita Films & Egg Films 

Director: Brent Harris 

Director of photography: Justin Brown 

Production co art director: Andrea Rosso 

Producers: Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita)

Executive producer: Paolo Zaninello (Akita) 

Editor: Martin Leroy (Whitehouse Post), 

Post production co & city: EDI, Milan, Italy 

Colorist: Tobias Tomkins (Cheat)

Source: Egg Films 

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