Fortnight Collective revives Votex tampon parody campaign to get a ‘heavy flow’ of voters to the polls

Colorado-based creative agency Fortnight Collective is back with an updated version of its Votex campaign that encourages people to vote to defend reproductive rights through a parody tampon ad.

Like its 2022 voter registration push featuring the same product, the campaign includes boxes designed to look like tampon packaging and instructions on how and where to vote. The faux product purports to be “free from lead, arsenic, and other heavy-flowing misogynists.”

Following the overturning of Roe V. Wade in 2022, people surged to register to vote; now, Fortnight Collective is reminding them to exercise that right on Election Day with “an even heavier flow to the polls.” 

Modeled after typical feminine product commercials, the central video echoes these instructions, invites people to vote for women’s bodily autonomy, and cheerfully warns that not voting can lead to Toxic Policy Syndrome, a condition whose side effects include “vomiting lies, failure to understand women’s pain, shortness of breath while denouncing insurrections, carrying 88 felony charges to term, feeling pale and overusing bronzer.”

“We’re here to help voters grab ‘em by the polls,” said Fortnight’s Associate Creative Director Steph Strange. “Reproductive rights are a crucial topic in this year’s election. As an agency that’s 70% female, we wanted to use our skill set to tackle the topic in a way that’s relatable and shareable.”

The campaign, which is ramping up across social media and in influencer content now through Nov. 5, encourages voters to visit its website FlowtothePolls.com to find out how to register to vote.

Source: Fortnight Collective

  Agency, Campaign, Election Day, Fortnight Collective, Marketing, Votex