FROM GIANT BURGER BOXES TO A FLEET OF A FESTIVE BAUBLES TAKING OVER UK HIGH STREETS, CHRISTMAS COMES EARLY WITH THE ARRIVAL OF McDONALD’S FESTIVE WINS

McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins.

Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the Bullring, Birmingham, and celebratory Christmas crackers along the Royal Mile in Edinburgh.

Trumping the Christmas light switch-ons across the country this festive, feel-good CGI from McDonald’s marks the start of Christmas with baubles on.

‘’Nothing says, ‘It’s Christmas’ like a giant fleet of festive baubles and our iconic burger boxes bursting with decorations,’’ comments Louise Page, Head of Consumer Communications & Partnerships, McDonald’s UK. ‘’Festive Wins is one of our most generous promotions to date, and we wanted to mark its arrival through one of the hottest trends in Marketing. We hope customers are as ready to embrace the festive season as much we are and will get involved over the next 30 days by heading to the McDonald’s app.’’

FANCY A FESTIVE WIN?

Available exclusively on the McDonald’s app and running from 1^st – 30^th November, Festive Wins provides customers with the opportunity to get their hands on incredible offers and prizes each day.

From 99p Big Macs on day 1 through to 20% off with £15 min spend, Festive Wins is the early Christmas gift McDonald’s fans have been waiting for.

To get involved this November, all people need to do is download the McDonald’s app, tap on Festive Wins to reveal the offer available.

Food offers are available to win during the week and are put directly into ‘Offers and Rewards’ section of the app but hurry, food offers will expire at midnight on the day they are awarded. 

Festive merchandise prizes are available only at the weekend and are instantly awarded when playing.

Source: McDonald’s

  Christmas, Marketing, McDonald’s UK, McDonalds, Pebble Studios, RED Consultancy, UK