The pitch was handled directly by Carlsberg. The agency has been briefed with launching a new global, multi-platform brand campaign in 2018, which will to look to continue it’s long-standing foundation in music. In 2016, Tuborg partnered with the global music trio Major Lazor, and local artists within key markets around the world to encourage drinkers to explore and discover new global music.
Vsevolod Nikolaev, Global Brand Director at Tuborg explains: “With a new strategy and renewed emphasis on our audience, we’re thrilled to be working with V&F on our latest brand campaign. The agency presented us with digital-first, integrated activation ideas rather than just ads – and its attitude of creating and influencing popular culture fits perfectly with what we’re trying to achieve.”
Leo Rayman, Chief Executive Officer, Valensetin & Fatt adds: “Tuborg is a global brand and the envy of many an agency. With accelerating growth in emerging markets and a culturally-connected audience to die for. We’re excited to partner with a brand equally inspired by strategic firepower and a commitment to creating famous and hardworking ideas – we can’t wait to get started.”
Source: Grey London