Bluemarlin makes a grand gesture with the new design for KOFF’s craft range

Bluemarlin makes a grand gesture with the new design for KOFF’s craft range

Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin.  KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]

Kopparberg unveils premium gin with design created by Elmwood

Kopparberg unveils premium gin with design created by Elmwood

Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy.  Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]

William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano.  The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

Fourth Wave launches wine range for new-gen drinkers in collaboration with Denomination

Fourth Wave launches wine range for new-gen drinkers in collaboration with Denomination

Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]

Cristal, the First Beer for Your Stories

Cristal, the First Beer for Your Stories

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]

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