Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by […]

José Cuervo Distributor Hires Red Brick Road For International Tequila Brief

José Cuervo Distributor Hires Red Brick Road For International Tequila Brief

Red Brick Road has been appointed as lead strategic and creative agency across EMEA and APAC by Proximo Spirits, the international drinks distributor whose brands include José Cuervo, Bushmills and Kraken. Red Brick Road’s appointment focuses on 1800, their mass-premium tequila brand. Red Brick Road have been briefed to develop international strategy and creative to […]

Leagas Delaney and Ballantine’s launch latest campaign in Artist series

Leagas Delaney and Ballantine’s launch latest campaign in Artist series

Creative communications agency Leagas Delaney today unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old prestige Scotch […]

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]

Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson a 239-year-old […]

Space in Creative Collaboration for New Monkey Shoulder Campaign

Space in Creative Collaboration for New Monkey Shoulder Campaign

Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of […]

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]

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