IKEA’s ‘Living Billboards’ Show Actors Using The Bathroom In Mid-Air

IKEA has come up with yet another creative way to advertise its products by introducing “living billboards” at the Gare St Lazare station in Paris, France.

Actors were hired to go about their bathroom routines in billboads which were elevated several feet above the ground, attracting a lot of attention as it appealed to the public’s voyeuristic tendencies.

Almost like a living work of art, this installation came with the slogan, “At last a bathroom that rises above the rest.”

  3D, Advertising, Art, Europe, France, Ikea, living billboard, Outdoor, Paris