In the 90 second spot, the film captures an epic Formula E street race, filmed on a tiny-scale. Iris manufactured replicas of the GEN2 car, using CAD data and creating miniature dollies and rigs, to capture the RC’s racing through the city streets.
The campaign goes out globally across social media platforms (Facebook, Instagram, YouTube) as well as Formula E broadcast partners as part of the race build up.
Creative Agency – Iris
Executive Creative Director – Grant Hunter
Creative Director – Ross Taylor
Group Planning Director – Rich Edwards
Business Director – Matt Gully
Agency Producer – Adam Walker
Production Company – Kode
Director – Rich Lee
Editor – Nathan Perry-Greene
Post Production – Drive Studios
Audio Post Production & Music Supervision – Drive Studios