KLM Royal Dutch Airlines has launched KLM Must See Map, a social media campaign which enables tourists to create a personalised city map – with the bonus of a high quality printed version being posted out to participants for free.
Each map can be populated by tips from friends offering sage advice on the best spots to see, collating all such information in one place and negating the need to scan multiple social media channels and email trails.
This is achieved by first pulling a map for your chosen destination and then inviting friends to post tips via Facebook, Twitter or email.
Not only can you choose your own map area, KLM will send you a high-quality print of the map, including all the social data, so you can get a little old school next time you travel.
Developed and conceived by Dutch agency Code d’Azur the initiative is intended to bolster KLM’s customer e-mail database by incentivising the public to sign up.